Takae Mizutani and sons was established in London in 2007 by Takae with the help of her two cats Mooks & Guiness. Our aim is to create products that bring a little smile to people's faces.

Our creations often remind you of nostalgic childhood memories and childlike naivety…. inspiration comes from simple questions such as "why can soldiers not have their own stand?"

We love simple ideas which give you endless imagination... and spread the smile!